Inclusive Business Development
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Vast market opportunities exist for businesses at the Base of the Pyramid (BoP) in Africa, Asia and Latin America. Unlocking the commercial opportunities in the BoP markets require unconventional yet innovative and inclusive business models that both bring development solutions to the BoP and commercially sustainable solutions for the entrepreneur.
Blue-Ant assists energy and agriculture businesses with applying Inclusive Business models and strategies:
 | | Analysing consumers’ behaviour and preferences in purchasing certain goods or services (e.g. through gamification) and defining consumer profiles;
| | | Demand activation for products and services through applying Behaviour Change Communication (BCC) methods, tools and approaches (e.g. product orchestration) on basis of which attitudes, mindsets and purchasing priorities of potential clientele can be influenced;
| | | Assisting in business modelling, identifying (informal) distribution channels and developing BoP market strategies;
| | | Identification of inclusive finance mechanisms offering sustainable business solutions that expand access to goods, services, and livelihood opportunities for the BoP.
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