Quantitative and qualitative market assessments help identify the investment potential for products or services. Blue-ant carries out studies for governments and development partners to assess the market for intervention strategies (e.g. making available targeted funding; providing TA to enablers of private-sector engagement). Small and medium energy and agriculture enterprises, including start-ups, are supported with market analyses for the introduction of specific products or services.
Specific studies may include:
 | | Analysis of market trends, assessing current and potential demand scenarios
| | | Identification of market entry barriers, competition, risks and opportunities
| | | Assessment of potential market size
| | | In-depth demand and supply-side analysis; landscape analysis (enabling environment);
| | | Willingness-to-Pay studies
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